How to host Matomo on Linode VM Instance - ServerAvatar

Published : Aug 27, 2023

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Linode is a cloud hosting company that offers Virtual Private Server (VPS) hosting solutions. Users can easily deploy and manage cloud-based virtual servers to run applications, host websites, and store data. The platform gives full control to customize and configure infrastructure as needed.

Get started with Linode


Matomo means honesty in Japanese. Matomo(formerly Piwik) is a free and open-source web analytics platform that helps to analyse website traffic. Matomo allows website owners or administrators to collect, analyse, and visualize data about visitors and interactions. It is the most popular alternative to Google Analytics or Tableau. It provides more features unavailable on prestigious tools like Google Analytics, such as Self-hosting, Data Privacy, Customization, and Scalability E-commerce Analytics.

More info

Create a server in Linode

First of all, Let's create a VM instance in Linode. It provides a lots of different types of VM instances. You can create shared VM instances, Dedicated Instances, Memory Optimised instances and GPU instances. To host a simple website, You will need a shared VM instance. If you want to learn more about Linode and How to manage servers in linode, Follow our [Linode guide](.

If you think your application uses high CPU or RAM, You can get Dedicated CPU VM or Memory Optimised VM respectively. Let's get started with the process.

Step 1: Go to Linode VM Instance Creation Form

When you log in to your Linode account, You will see "Create Linode" button on the top-right corner of the page. Click on it to go to the Linode creation form.

Create a Linode VM Instance - Step 1

Step 2: Select the Distribution

We will use ServerAvatar as a server management panel. It supports Ubuntu 20.04 as well as Ubuntu 22.04. So, select any one of the supported OS.

Create a Linode VM Instance - Step 2

Step 3: Select the Region

Linode has multiple data centers located in different regions worldwide. It is recommended to choose the region that is closest to your major traffic source to reduce latency and improve the performance of your applications.

Create a Linode VM Instance - Step 3

Step 4: Select Linode Plan

Linode offers various plans with different configurations of CPU, RAM, and storage. Choose a plan that fits your budget and meets your application's requirements. With ServerAvatar, You can also host multiple applications on a single Linode VM Instance.

Create a Linode VM Instance - Step 4

Step 5: Set Label and Select Tags

The label is a human-readable name that you can use to identify your instance. Tags are keywords that you can use to categorize and search for your instances. You can also group Linodes by Tags on the dashboard.

Create a Linode VM Instance - Step 5

Step 6: Set Strong Root Password and Select SSH Key

The root password is the administrator password that you will use to access and manage your VM instance. Make sure to use a strong password that is hard to guess and includes a combination of uppercase and lowercase letters, numbers, and special characters.

Next select an SSH key if you want to authenticate with SSH keys. SSH keys are a more secure way to log in to your VM instance than using passwords. If you have an SSH key, you can upload it to your Linode account and use it to log in to your VM instance.

Create a Linode VM Instance - Step 6

Step 7: Select VLAN (If Required)

A VLAN is a logical network that separates traffic from different virtual machines or physical servers. It can be used to isolate network traffic and improve security.

Create a Linode VM Instance - Step 7

Step 8: Select Add-ons - Backups and Private IP

Linode provides an easy way to create and store backups for your VM instances. Backups are highly recommended as they can help you with disaster recovery quickly. And in the last step, You can enable the Private IP address for your VM instance if required.

Create a Linode VM Instance - Step 8

Step 9: Click on "Create Linode"

Finally, Click on "Create Linode" button at the end of the form to create a Linode VM instance. It usually takes around 2 minutes to create a new Linode instance. Once done, You can connect it with ServerAvatar for easy site and server configuration management.

Create a Linode VM Instance - Step 9

Initial Server Configuration

The Initial server configuration includes installation and configuration of various packages required to host your website. Usually, You have to write commands and modify configuration files. Luckily, With ServerAvatar, Your full server configuration and optimisation can be automated.

Here are the three ways to automatically configure your server with ServerAvatar.

Install and Setup Matomo on Cloud using ServerAvatar

Step1: Create Matomo Database

The Matomo installation process requires database Credentials. So, to create a MySQL database for Matomo, Access the Database tab on the ServerAvatar server panel to create a Database.


To create a Database, Enter the details, such as the Database Name, in the database creation form like the image below.


Database successfully created.

Steps 2: Create PHP Application

Access the Applications tab from the server panel to create a new PHP application for Matomo.


Now fill up the required details in the application form, as seen in the image below.


Note that:

If you want to host Matomo on your domain, then make sure to point your domain to the current IP address of your server, and for that:

  1. Log in to your domain provider site, where you buy your domain. Click here for more info about your domain name.
  2. Access DNS Manager to edit your DNS records (contact the support team if you don’t find them)
  3. Change the IP address of A Record of your website to the > current server’s IP address.

To host Matomo on your subdomain, for example,, create a new application with the subdomain as your primary domain and follow the same procedure. For accessing Matomo on the subdomain, you need to add your subdomain on A Record that points to the current IP address of your server. To point to an IPV6 address, you would need to use an AAAA record.

Click to Next Step.

Now, choose the method and service provider: Git and GitHub (follow as per the snapshot).


Continue the process by entering the necessary information as provided below:

Repository Type: Public
Branch: 5.x-dev
Deployment script:

composer install;


Proceed by clicking the "Next Step".

You can either create a new System User or select an existing one.


Next, choose PHP version 7.2 or above. For the custom Webroot, keep the field empty, as shown in the provided snapshot, as we're specifically seeking "index.php" or "index.html" within the custom setup.

Custom Webroot: (keep this field empty)


Proceed to the next steps and ensure your details and requirements are accurately entered.

After confirming, click on Create Application to initiate the application creation process.

STEP 3: Install and Setup Matomo

Now access the site URL from the Application panel to install and set up Matomo.


The welcome message screen is displayed upon accessing the URL, as depicted in the snapshot.


Click next to process further with the system check tab, which will open where you have two options: copy the system check or download the system check. According to your convenience, save or save system check. It is essential to keep it with you in case Matomo support team asks you for this information.



We have already created a database for Matomo in step 1. To establish a connection between the database and the application, enter the database credential we have already made. You can access all your database credentials, like database name, username, and password, by accessing the database tab from the server panel.

Enter the following database credential we have already created in ServerAvatar:

Login: Username of database
Password: Database password
Database Name: Database name


Process further by click on Next.


We have successfully configured the database with Matomo. Now, we create a superuser to log into Matomo after successfully installing and setting up Matomo.

To create superuser, enter the following details:

Superuser login: dharmilshiroya
Password: yourpassword
Password (Repeat): yourpassword

Please remember the credentials you entered above for logging into MATOMO.



Now, Enter the details of the websites you would like to track or analyze with Matomo. For example, I have tried to track and analyze the website URL on which we deploy the Matomo. Please enter your website URL and the name you want to analyze. Here, Matomo provides the advanced option for you who want to use it to analyze e-commerce websites (E-commerce enabled) or Others. If your website is on E-commerce, select E-commerce enable in the E-commerce menu, as seen in the snapshot.


We had set up a website that you like to track and analyze. We have almost completed the setup process.

The next step is JavaScript tracking code. Do not change anything in the code. Just click on next.

We have successfully installed and set up Matomo on the Server through ServerAvatar. You can see a congratulatory message on your screen.


Now, log in to Matomo using the superuser credentials we created for the superuser. Please enter the credentials that you provided.


We have successfully deployed Matomo on Server on ServerAvatar.

Tip:- It will run on HTTP, but to run it on HTTPs ServerAvatar provides a one-click solution to switch to HTTPs for that, go to the SSL Certificate in the application panel and click on force HTTP to HTTPs.